Feldenkrais Marketing
The problem
The Feldenkrais Method has over 10,000 certified practitioners worldwide. Most of them are nearly invisible online. Not because the work isn't remarkable — but because the profession has never had the infrastructure, or the cultural comfort with self-promotion, to connect practitioners with the people already searching for them. The result: underfilled classes, undervalued work, and a method that reaches far fewer people than it should.
What we built
Hanna co-founded Feldenkrais Marketing alongside Angelo Mottola, founder of AMO Consulting in Leverkusen. Together they offer Feldenkrais practitioners human-centred, practical support to build their online presence — through improved search visibility, website design, and booking infrastructure. The project is built on a single conviction: you shouldn't have to become a marketer to fill your classes.
Feldenkrais Marketing website→What the project offers
- 01
Online visibility
Website, local SEO, and search presence so practitioners appear when potential students search for help with back pain, neck pain, anxiety, and stress in their area.
- 02
Content & Instagram
Non-promotional content strategy that speaks the language of the method and the people who need it.
- 03
Booking setup
Integrated scheduling and payment so students can find and book sessions without friction.